Nasdaq OMX Group is trying to sell its client services to private companies to draw potential initial public offering candidates and increase revenue, The Wall Street Journal reports. It is pitching its Nasdaq OMX Private Company Services unit to attract new customers.

Nasdaq OMX is providing services, including press release distribution, webcasting and board reporting tools, to private companies. The move comes after the exchange operator’s share of U.S. stock trading fell below 20% in June.

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